When an image is seen for only 13 milliseconds before the next image appears, a part of the brain continues to process the images longer than the amount of time it was seen. The worst thing that can happen is no one remembers what your blog post on diabetes or presentation about vaccination was about.ĭata visualization and visual storytelling tools like infographics are powerful tools to help address the challenges in communicating more effectively in the healthcare and medical sectors.įirst off, the human brain can perceive images faster than text.
No one wants to go through a presentation or slideshow with technical language and large blocks of text. The crucial role of infographics in healthcare In addition, anyone who’s about to write about a medical topic, or present a report of health-related information knows how it can be challenging to deal with multiple data points.Īnother noteworthy challenge when presenting healthcare information is that your audience’s education and experience levels can range dramatically- from new mothers who are eager to learn the ins and out of breastfeeding to a room of lactation consultants. Data is sensitive, and the health care industry is highly regulated. It’s important to remember that the stakes are always higher when it comes to healthcare information. This could be a source of confusion for readers and would-be patients. On the downside, many healthcare information and data out there rely heavily on jargon and an overwhelming amount of data. This is not a surprise given that health and medical information are some of the most frequently searched personal information online. At one point or another, you’ve probably found yourself researching a symptom on the Internet, only to end up worrying if you have this rare form of cancer.
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