#Social media toolkit drive template download#
Video files that people can download and share.ĭo not simply upload all of your videos to YouTube and share links from there.
Demonstrate that you are answering a call and addressing a real need in the community.
Show me what would happen if you closed your doors tomorrow. Prove that you are solving a timely problem that would only get worse without your nonprofit. Stories are the most important item to share because they play to human emotions and encourage us to get involved, but data and statistics on the problem are also good.
#Social media toolkit drive template how to#
For example: Why should they upload a video file directly into Facebookas opposed to posting a YouTube link? What are the dates of the campaign? Why is this campaign relevant and timely? What are the most important facts to share? Creating and posting an intro video for people who access your Toolkit will make SUCH a difference, and I guarantee it will set you apart from other organizations who simply put up a ton of information but don’t expressly share how to use it. Take a 30 second-1 minute video with your smartphone to say thank you, and let them know how to use the Toolkit. Never assume that your fans and followers understand how best to use social media, or even how to prioritize all the great information in the Toolkit. A short intro video summarizing how to use the Toolkit.Some crucial items to include in your Nonprofit Social Media Toolkit include: Once you have a great story and message to share, you can then figure out the channels to use to spread the word. What to Include In your Nonprofit Social Media Toolkit Your ask needs to cut through this clutter and make a distinct impression on the donor– one that will not only get them to stop what they are doing and pay attention, but one that will get them to give. Think about how you consume content online – with a ton of Google Chrome tabs open, playing Pandora or Spotify in the background, notifications on your phone buzzing, your email beeping with new messages. The reality is that online fundraising asks must be eye-catching, unique, and very compelling. Tell the story of one person that had their life transformed by your nonprofit. One of the best ways to showcase the impact of your organization and the amazing work that you do is through storytelling. The message must get people from passive to active. Not so.ĭo NOT think about Facebook Ads, hashtags, video marketing, or any other tactic before you solidify your message. Nonprofits tend to think that if they spend a lot of time and money on the right tools and platforms then the money will just roll in. This is the most important thing, and where many (if not most) online fundraising campaigns fail.
The message and the ask need to be timely, relevant, and interesting. The key is to make it very easy, and to include all relevant information in one place. If you provide your biggest supporters and ambassadors with social media resources that they can use to spread the word about your campaign, chances are that you will reap the benefits! People tend to listen to their peers and their friends, especially when seeking recommendations or checking out charitable causes. Using the power and potential of social media in your online fundraising campaign is essential. It’s up to you to convey a compelling message to potential donors and current donors, one that will entice them to open their wallets and give in the moment. Reality check: Just because you have a wonderful cause does not mean that people will understand what you do, or more importantly, that they will care. The trap nonprofits too often fall into is that they feel entitled to attention, and even donations, from their supporters and online community members. When creating and implementing your nonprofit online fundraising campaign, remember that getting people’s attention is much harder than it seems.
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